Karima Noren, Legal Pod
Veronica Gonzalez, Outbrain
In a digital world, the General Data Protection Regulation (GDPR) could be the largest compliance hurdle seen by marketers in decades when it goes into effect on May 25, 2018. GDPR applies to any entity processing the personal data of European Union (EU) citizens. It demands the implementation of significant data safeguards, and the consequences of getting it wrong are significant. Get practical advice and real-world examples from UK legal experts and Google’s former head of legal emerging markets as she discusses the key challenges, what to expect when the regulation goes into effect and the tactical approach one company took to achieve GDPR compliance.