UDAAP + Deceptive Advertising: The Cost of Misleading Marketing Materials

UDAAP + Deceptive Advertising: The Cost of Misleading Marketing Materials

[ON DEMAND]

Regulatory agencies like the FTC, FDIC, and CFPB have been placing greater emphasis on deceptive advertising practices under UDAAP.

As we’re seeing increased enforcement actions for misleading “free” and “instant” offers, and an increased focus on misleading FDIC insurance representation, understanding these issues becomes essential for compliance.

Watch as experts discuss:

  • The CFPB’s recent actions against deceptive marketing and the implications of the Supreme Court's ruling on its funding structure as it relates to UDAAP
  • The increased focus on misleading “free” and “instant” offers, particularly from the FTC, and other terms to be cautious of in marketing materials
  • The FDIC’s updated advertising rule and crackdown on misleading insurance claims by non-banks 
  • Best practices for transparent communication in marketing and advertising materials

Meet The Experts

Jonathan Pompan

Jonathan Pompan

Partner at Venable

Read more about Jonathan →

Jonathan Pompan is chair of the firm's Consumer Financial Services Practice Group and Consumer Financial Protection Bureau (CFPB) Task Force. Jonathan's practice focuses on providing comprehensive legal advice and regulatory advocacy to a broad spectrum of clients, such as nonbank financial products and services providers, advertisers and marketers, and trade and professional associations, before the CFPB, the Federal Trade Commission (FTC), state attorneys general, and regulatory agencies. At a time when government consumer protection agencies are stepping up their scrutiny, Jonathan develops strong and lasting relationships with clients by understanding their business objectives, helping them recognize opportunities and avoid legal pitfalls.

Brian Serafin_Headshot

Brian Serafin

Counsel at Weiner Brodsky Kider PC

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Brian represents mortgage industry and financial services clients in individual and class actions, appeals, administrative proceedings, and arbitration.  He defends mortgage lenders, settlement services providers, and banks from actions under consumer protection statutes, fair lending laws, and other financial services laws, as well as in general business and commercial disputes.  Brian also advises and represents clients in government investigations and enforcement proceedings by agencies such as the Consumer Financial Protection Bureau, the Department of Housing and Urban Development, and the Department of Justice.Beyond litigation, Brian provides counsel and regulatory compliance advice to both established companies and start-ups regarding the myriad state and federal statutes and regulations governing the mortgage industry and the financial services sector.

John Zanzarella

John Zanzarella

SVP of Sales (Moderator)

Read more about John →

John Zanzarella is the SVP of Sales at PerformLine. John’s career spans sales, marketing, operations, and entrepreneurship.

John’s current focus is helping scale the sales organization during a period of tremendous growth. Under his responsibilities are new business, strategic account growth, strategic planning, and forecasting.

Prior to PerformLine, John was a partner in a Digital Marketing Agency where he worked with some of the world’s largest brands.

John has also been a featured speaker at many events including COMPLY, the Westchester Digital Summit, Catalyst Week, LeadGeneration World, and more.

American Banker Association (ABA) Professional Certifications have approved this webinar for 2.5 CRCM, CFMP credits.

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